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Buying habits at the PoS ( ESOMAR conference in CZ)

A customer appreciates viagra natural tibet mainly clarity and simplicity at the point of sales which makes his buying easier. It is not needed to make him/her stay there as long as possible.

Opinion of a purchaser is essential – not only as to point of sales. Regardless of when he/she is buying, his/her activity impacts profit generation of the seller/manufacturer. Current situation, when lengthy crisis makes households to save and sales in general are declining, makes a lot of companies to think over their strategy and their customer. So, it is only natural that a customer is of higher importance in the pharmacy mba jobs canada crises times. Companies are not interested only in the very customer, his/her habits, behaviour and motivations but also want to learn his/her opinions on the brand, communication and also on the point of sales.

Mrs. Danielle Pinnington of the British company Shoppercentric, during the international ESOMAR conference CEE Research Forum held in Prague on Mar 18th, focused on purchasing customer and his/her behaviour. She based her speech on the premise that without the sale there is no profit and that the sale is not materialized if a customer doesn´t find the product he/she is looking for. Via displaying the product on a shelf the moment of truth happens, telling if the product succeeds or fail. As much as 76 % of purchasing decisions take place just at the point of sales. In many categories a customer´s behaviour changes from visit to visit, a specific situation decides which is influenced not only by the special sales offer leaflets.

The length generic pharmacy of time spent at the point of sales doesn´t influence the level of our sildenafil citrate 100mg spend directly Regardless the type of store, it is essential to make the orientation of a customer easier and help him/her to find what he/she is looking for as quickly as possible. He/she is always limited as to time available for shopping, e.g. 20 minutes on average for supermarket visit, and so he/she overlooks everything what is not relevant to his/her needs

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very easily. Even though the wide choice brings a lot of advantages (it enables him/her e.g. to choose exactly products that fits his/her budget), it may sometimes be an obstacle for sale. Too many products may overwhelm a customer and he/she suddenly doesn´t know where to start.

Moreover, the time spent at the point of sales doesn´t influence directly the level of customer´s spending. Thus the premise “the more time a customer spends in a store, the higher his/her buy female viagra spending is” doesn´t apply, which is illustrated in the following table with data from the British supermarkets:

The basic task is making a buying decision easier

In the moment when a customer doesn´t see “his/her” product on the shelf, the first thing which

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comes to his/her mind is that it is not available; he/she doesn’t think of the cause. A visibility of a product is thus the key to a success, in terms of both, a specific brand, female viagra online as well as the whole category. The wide offering should be split and marked into individual sections which makes the orientation as well as decision-making and selecting easier.

High attention should be paid mainly to navigating across categories and then, within certain category, to offer a customer a possibility to choose a product according to his/her needs.

Globalisation of point of sales

Conception gpa pharmacy school canada of point of sales can´t be copied from one market to another. Each market addresses its customers who are characterized by their own, locally contingent needs. In Ireland, e.g., Tesco was not successful originally, since it underestimated the importance of local products. After all, any countries so similar, such as Ireland and the United Kingdom, are not identical. While small packs are better sold in Russia, large packs go on sales much better in Sweden. It is essential that the local needs of customers are known at the point of sales. It is not possible to rely on global trends.


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